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The William Vale

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The William Vale - Selected hotel in Brooklyn, United States

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Hotel Details

Location

111 N 12th St, Brooklyn, NY 11249

United States, North America

Location

The William Vale · Brooklyn, United States

Expert Review: The William Vale

The William Vale, a Michelin Key Selected property, stands as a beacon of modern luxury in the vibrant Brooklyn landscape, consistently lauded for its striking design, exceptional views, and a rich array of amenities.

1. Overall Rating & Sentiment

The general consensus for The William Vale is overwhelmingly positive, often described as "effortlessly cool" and a "modern-luxe boutique hotel." Guests frequently highlight the hotel's stylish ambiance and resort-like feel within an urban setting. While its location, cleanliness, comfort, and facilities consistently receive high scores, some feedback suggests that "value for money" and service consistency can be areas for improvement for a property of its caliber.

2. Key Highlights

Guests consistently rave about several key aspects of The William Vale:

  • Views: Every single guest room and suite features a private balcony and floor-to-ceiling windows, offering spectacular panoramic views of the Manhattan skyline or Brooklyn.
  • Design: The hotel's architecture and interiors are notably modern, sleek, and art-filled, often drawing comparisons to trendy neighborhoods in Tokyo or Seoul. Local New York and Brooklyn artists contribute to the artistic edge throughout the property.
  • Amenities: The William Vale boasts an impressive selection of amenities, including Westlight, a popular rooftop bar on the 22nd floor with unparalleled views, and the Vale Pool, the longest outdoor hotel pool in NYC, located on the fourth floor and open seasonally. Other facilities include a 24-hour gym, barrel saunas, hot tubs, and a 15,000-square-foot outdoor public space called Vale Park.
  • Location: Its prime spot at the nexus of Greenpoint and Williamsburg offers a lively and walkable neighborhood with easy access to various attractions, restaurants, and public transport.

3. Room Quality

The 183 guest rooms and suites are designed with a pleasingly modern aesthetic, featuring sleek decor and a minimalist white and gray color scheme that allows the stunning views to be the focal point. Each room comes equipped with floor-to-ceiling windows and its own private balcony. While some standard "Gotham King" rooms can feel a bit cramped, the balconies significantly enhance the sense of space. Rooms include Lavazza espresso machines, and higher-end options often feature JBL Bluetooth Speakers. Bathrooms are generally well-sized, with many offering deep soaking tubs, plush bathrobes, and glass-enclosed rainfall showers.

4. Dining Experience

The William Vale offers a diverse and highly-rated dining experience:

  • Leuca: This Southern Italian-inspired restaurant, located on the ground floor, is a culinary star, renowned for its wood-fired pizzas and house-made pasta dishes. The "Lumache" pasta with lamb bolognese and ricotta is a standout. Leuca also serves an artisanal breakfast buffet.
  • Westlight: The 22nd-floor rooftop bar is a major draw, offering exquisite cocktails, an elevated menu of bar snacks, rare spirits, and, most notably, undisputed panoramic views of the Manhattan skyline. Reservations are highly recommended, especially for sunset.
  • Little Fino: A bakery and breakfast spot that also serves cocktails and Italian small plates in the afternoons and evenings.
  • Mister Dips: A seasonal food truck offering burgers and waffles.

5. Service & Staff

Guest feedback on service is somewhat varied. Many reviewers praise the staff as attentive, helpful, friendly, and polite, with some guests feeling exceptionally well-cared for, noting a "life-changing hospitality experience." However, some accounts mention a perceived lack of the consistent, seamless service expected from a luxury establishment. There have been criticisms regarding management, front-of-house experience, and specific incidents like unrecorded late check-outs or delays during check-in.

6. Location & Accessibility

The William Vale enjoys an "unbeatable" location at the intersection of Greenpoint and Williamsburg, two of Brooklyn's most stylish and dynamic neighborhoods. It's conveniently situated near Bushwick Inlet Park and McCarren Park, with myriad trendy shops, restaurants, and bars within walking distance. Accessibility to Manhattan and other parts of NYC is excellent, with the Nassau Av (G) and Bedford Av (L) subway stations nearby. The hotel also offers complimentary bikes for guests and is close to NYC Ferry access. For guests with mobility needs, the hotel is fully accessible, featuring ramps, accessible elevators with braille instructions, ADA-compliant rooms, and a pool with a chair lift.

7. Value & Pricing

The William Vale is positioned as a luxury property, and its pricing reflects this. Queen with Balcony rooms start from approximately $395 per night, with the expansive Vale Garden Residence reaching up to $6,500 to $10,000 per night. While some guests consider it "luxury, but affordable and fair for the experience," others find the "value for money" score to be lower compared to other aspects of their stay. Its average room price of $634 is notably higher than New York City's average of $372, positioning it as a premium option that aims to provide an unparalleled experience for the cost.

8. Common Complaints

Despite its many strengths, some recurring criticisms have been noted:

  • Noise: The hotel's location in a rapidly gentrifying area means there can be significant construction noise. Additionally, a nearby club has been a source of complaints regarding loud music day and night, affecting sleep for some guests.
  • Service Inconsistencies: As mentioned, while many praise the staff, there are instances where service is perceived as not meeting 5-star expectations, particularly concerning management and certain front-of-house interactions.
  • Maintenance/Aging Infrastructure: Isolated reports include issues with elevators (slow, rattling, faulty buttons), dingy carpet stains, and even leaking ceilings in rooms, suggesting some areas may be showing signs of age despite the hotel opening in 2016.
  • Check-in/Check-out Issues: Specific guest experiences detail delays at check-in and unfulfilled promises for late check-out.

Sources

  1. timeout.com
  2. ahotellife.com
  3. tablethotels.com
  4. michelin.com
  5. thepointsguy.com
  6. booking.com
  7. kayak.com
  8. booking.com
  9. thewilliamvale.com
  10. wheeltheworld.com
  11. purewow.com
  12. michelin.com
  13. thewilliamvale.com
  14. princeoftravel.com
  15. reddit.com
  16. indeed.com
  17. indeed.com
  18. thewilliamvale.com
  19. agoda.com

Points to Consider

  • Despite its many strengths, some recurring criticisms have been noted:
  • Check-in/Check-out Issues: Specific guest experiences detail delays at check-in and unfulfilled promises for late check-out.

Google Reviews

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4.3

2,900 reviews

Recent Guest Reviews

Cynthia Can

Local Guidea month ago

Excellent service at this hotel. This was their crowning star. Lots of friendly staff who are welcoming, professional and helpful. Sometimes places in Brooklyn can have staff who lack real training in hospitality. No smile, no greeting, no acknowledgment which always blows my mind. Not this place! They really stood out. Good job to whoever is in charge of the hiring and training of their s...

Response from the owner

Hey Cyn, <br><br>We appreciate your kind words about our excellent service and welcoming staff. The team takes pride in providing a memorable experience for our guests, and it’s wonderful to hear that...

Bridget Henwood

a month ago

Rooms are nice enough, but a bit worn and service and overall experience here fall well short. We stayed here during our wedding weekend and waited an hour and a half for our room to be ready (after arriving well past check-in time). Staff were very unhelpful and kept inexplicably disappearing to the back area behind the check-in desk rather than providing solutions or communicating transparently....

Response from the owner

Hello Bridget, <br><br>Thank you for sharing your feedback regarding your recent stay, especially during such a significant occasion. We recognize the delays with your room check-in and the lack of co...

Jennifer Sellers

Local Guidea month ago

Good stay but expected more from a 5 star hotel. Pros: This place is very nice and the rooms are pretty spacious for New York. The staff was very flexible and accommodating when our plans changed and we had to switch nights at the last minute. The bed was very comfortable. The balcony and view of Manhattan was amazing. Cons: The sink in the bathroom did not drain and the faucet didn't work great....

Response from the owner

Hello Jennifer, <br><br>Thank you for sharing your experience. We are glad to hear that you enjoyed the spacious rooms, accommodating staff, and the stunning views of Manhattan. However, we regret the...

Ary V

Local Guide2 weeks ago

The service here is utterly abysmal. They hate needing to talk to you. They did not lift a finger to try and accommodate anything at all. Room service is very slow. Food is extremely bland with no care. There was no welcome in, there wasn't a pleasantry to spare and in general the staff are extremely pompous and unhelpful. Ask for anything, it will take them half an hour to send it up. You will g...

Response from the owner

Hi Ary, <br><br>We appreciate your feedback regarding the service and dining experience. It’s concerning to hear that our team did not meet your expectations for hospitality and responsiveness. Your f...

iSmart Marketing

Local Guidea month ago

We had a great stay at The William Vale. The views are amazing, especially of the Manhattan skyline, and the rooms were very clean, modern, and comfortable. Valet was easy, and we loved that the EV charger was a Tesla unit and billing went through Tesla, super simple and seamless. Check in took a little longer than expected, and room service was also a bit slow, but the food was really good and wo...

Response from the owner

Hey iSmart,<br><br>We appreciate your kind words about your stay at The William Vale. It's wonderful to hear that you enjoyed the stunning views of the Manhattan skyline, found the rooms to be clean a...

David C

Local Guidea month ago

Great view and spacious for a NYC room. The food we ordered up to the room from Leuca was good. But the place was dirty and we had to order sheets up to the room to cover the couches that had stains on them. The rugs in the room looked like scrap carpet that had been repurposed to be rugs. Shower and sink didnt work great. Not a bad stay but not a great one either and definitely not a 5 star quali...

Response from the owner

Hello David, <br><br>We appreciate your thoughts on the splendid view and room size, as well as your positive feedback about the food from Leuca. The cleanliness issues and concerns with the furniture...

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