The Pilgrm
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The Pilgrm · London, United Kingdom
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Expert Review: The Pilgrm
The Pilgrm, a Michelin Key Selected property in London, offers a distinctive boutique hotel experience that balances historic charm with a pared-back, modern aesthetic. Located moments from Paddington Station, it consistently receives praise for its unique design, exceptional service, and convenient location.
1. Overall Rating & Sentiment
The general sentiment for The Pilgrm is overwhelmingly positive, with guests often describing it as "laidback, welcoming, and understated cool". Booking.com shows a "Good" rating of 7.7 based on numerous reviews, while Hotels.com indicates a 9.0 for cleanliness and 8.8 for staff & service. Many appreciate its relaxed atmosphere and the feeling of a "homely and welcoming stay".
2. Key Highlights
Guests consistently highlight the hotel's prime location directly next to Paddington Station as a major advantage, making it ideal for exploring London and for Heathrow Airport connections. The "fantastic customer service" and friendly staff are frequently praised. Its unique design, which thoughtfully restores Victorian elements while incorporating modern and repurposed additions, is also a significant draw. The delicious à la carte breakfast and the inviting lounge and cafe spaces are often mentioned as beloved amenities.
3. Room Quality
Rooms at The Pilgrm are generally described as "simple, small" and "compact" but "cleverly designed to make the most of the space". They are characterized by a minimalist yet luxurious feel, featuring "pared-back and simple but exude an understated luxuriousness". Design elements include 200-year-old mahogany parquet floors, crisp tilework, smart modern fixtures, and original artwork. Guests can expect "reclaimed cast iron radiators," opening windows, and "utilitarian shower rooms". Amenities often include a selection of books and magazines, real plants, a Marshall Bluetooth speaker, and natural bespoke toiletries. Notably, rooms do not have air conditioning, instead offering electric fans, and traditional minibars or telephones are absent in line with the hotel's focus on sustainability. Some "Large rooms" offer more space, featuring king or super-king beds, but are still considered smallish by London standards.
4. Dining Experience
The Pilgrm offers a "delicious à la carte breakfast" served in the elegant first-floor lounge, which is highly praised by guests. The breakfast menu includes brunch-style dishes such as avocado and poached eggs on toast, a Pilgrm Cooked Breakfast, and American-style pancakes, available until 3 PM on weekends. The ground-floor café serves Monmouth Coffee, pastries, and homemade cookies, and provides complimentary filtered still and sparkling water. The first-floor Lounge also serves an all-day menu of "well-chosen bites," seasonal snacks, small plates inspired by Mediterranean travels, and a creative cocktail menu, often collaborating with top bars globally.
5. Service & Staff
The staff at The Pilgrm consistently receive high marks for their hospitality. Guests describe them as "amazing, so sweet and welcoming," "polite and helpful," and "down to earth". The hotel prides itself on a "human touch" and a warm, welcoming atmosphere. Check-in is handled online before arrival, meaning there is no traditional front desk, which contributes to its modern, efficient approach.
6. Location & Accessibility
The Pilgrm boasts an "unparalleled convenience" due to its location "less than 1 minute from Paddington Station". This proximity provides direct access to the Heathrow Express and multiple Tube lines (District, Circle, Bakerloo). Major London attractions are easily accessible; the West End is a 5-minute Tube journey away, while Notting Hill and Marble Arch are within a 10-minute walk. Hyde Park is also a short 10-minute walk, and the picturesque Little Venice is nearby. The hotel is situated in Norfolk Square, part of the "bohemian and historic side of Paddington".
7. Value & Pricing
The Pilgrm is often considered "very affordable for central London". Its proprietors have made "certain sacrifices" in traditional hotel amenities to keep prices reasonable. Room rates vary, with "Bunk rooms from £119," "Small rooms from £139," and "Large rooms from £159". The hotel aims to deliver "everything you truly need, and nothing you don't" to maintain its competitive pricing, offering good value for a central London stay. Weekly rates are also available for longer stays.
8. Common Complaints
While generally well-received, some recurring criticisms include the compact size of the rooms, with even "Large rooms" being "smallish by London standards". The absence of air conditioning, with electric fans provided instead, can be a concern for some guests, especially during warmer months. Noise from the street is another frequent complaint, particularly for rooms overlooking London Street or Norfolk Square, as some windows are not double-glazed and appear old. There have been isolated reports of elevators being out of order, requiring guests to use stairs. The lack of traditional amenities like robes, slippers, and minibars, while a conscious choice by the hotel for sustainability and affordability, may be a drawback for guests expecting a full-service luxury experience.
Sources
Google Reviews
1,141 reviews
Recent Guest Reviews
Kirsty Beattie
I have enjoyed many evenings socially at the Pilgrm, the lounge offers a stylish and cosy vibe. I have also been lucky enough to check in for a couple of nights, when I had some old colleagues visiting from out of town. We all found the beds to be exceptionally comfortable and I had a very good nights sleep. Breakfast is superb, especially if you can get to enjoy it out on the terrace in the warme...
Response from the owner
Dear Kirsty,<br><br>Thank you so much for taking the time to write such a lovely and thoughtful review. We always love welcoming you back to The Pilgrm, and we hope to see you again very soon.<br><br>...
Robert Isaac
Stayed at The Pilgrm a couple of times now and absolutely loved it. The team couldn’t be more professional and pleasant. Went above and beyond what I expected. The breakfast was one of the best I’ve had in any 5 star hotels. The bedding and linen again surprisingly matched any 5 star hotel’s I’ve been to. Cleanliness 10 out of 10. Checking in fast friendly and easy. Great value for money.
Response from the owner
Thanks, Rob, for such a thoughtful review. We couldn’t be happier to hear how much you enjoyed your stay.<br><br>Let’s hope we see you again soon.<br><br>The Pilgrm Team <br><br>
Melissa Cogo-Read
Loved our stay at The Pilgrm for our anniversary. Super central location and easy to find. Rooms are super chic and classy - even had the lovely touch of complimentary Earl of East candle. Staff are switched on and super helpful. The breakfast was also delicious with great coffee. Would definitely stay again in a heartbeat.
Response from the owner
Dear Malissa,<br><br>Thank you so much for your lovely review. We’re so glad you enjoyed your stay with us.<br><br>We hope we get to welcome you back to The Pilgrm again very soon.<br><br>All the best...
Steve Thorne
Been a regular at The Pilgrm now pretty much since it opened as I'm not based in the UK. It's my go-to base as it's convenient for Heathrow via Paddington, but also because it's relaxed, unfussy, unpretentious but gets all the touch points right. The best shower in a London hotel I've had in many years, and most importantly the bed is comfortable and I do sleep well. Yes, rooms on the front may ...
Response from the owner
What a review Steve! Thank you so much for taking the time — we really appreciate it, and we can’t wait to welcome you back again soon.<br><br>All the best, The Pilgrm Team<br><br>
SJ Emberson
Visited London for the first time and I'm so happy I found the Pilgrm to stay in vs some Hilton hotel. The rooms are cozy, simple and charming. I do suggest getting a larger room if you have a bigger checked bag from traveling. Upon arrival, we were warmly greeted by the reception/staff. They also offered us two cold water bottles which was much needed. Checking-in was swift and it was super help...
Response from the owner
Hi SJ, <br>I'm so happy to hear you had such a great stay and enjoyed everything about The Pilgrm! Thank you for taking the time to share your experience — it really means a lot. Can’t wait to welcome...
David Nixon
I would best describe the hotel as a hotel built on top of the coffee shop with a restaurant upstairs. Not what I would call a classic hotel but it’s a place that definitely has its charms. It is located right across the street from Paddington Station and is extremely easy to find and get to. I had arranged an early check-in that was scheduled for 12 PM but I actually made it to the hotel at 11:10...
Response from the owner
Hi David,<br><br>Thanks so much for sharing such a thoughtful review. I am really glad we were able to get you into your room earlier than planned and that the bed and shower hit the mark after your t...











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