The Newman

The Newman, a Michelin Key Selected property in London's vibrant Fitzrovia, has quickly established itself as a sophisticated and welcoming independent boutique hotel. Opened in early 2026, it aims to integrate seamlessly into the neighborhood, offering a refined yet familiar experience for its guests.

Overall Rating & Sentiment

The overall sentiment for The Newman is overwhelmingly positive, with guests praising its thoughtful design, exceptional service, and deeply comfortable accommodations. The hotel is described as a place that exudes "care" for its neighborhood, staff, and guests, creating a feeling of belonging rather than ostentatious luxury.

Key Highlights

Guests consistently highlight several aspects of The Newman:

• Service Built on Memory, Not Scripts: The service stands out for its genuine warmth, attentiveness, and the staff's ability to remember guest preferences, fostering a personalized experience.
• Exceptional Rooms: The accommodations are frequently described as calm, generous, and deeply comfortable, with well-considered storage and intuitive layouts.
• Thoughtful Design: The hotel's design beautifully blends Victorian and Art Deco influences, reflecting Fitzrovia's distinct architecture with soft neutral palettes, curved furnishings, and polished steel accents.
• Comprehensive Wellness Floor: The dedication of an entire floor to wellness, featuring a hydrotherapy pool, sauna, steam room, ice lounge, gym, and various treatments, is a significant draw.
• Prime Fitzrovia Location: Its central position offers easy access to attractions while maintaining a residential and lively neighborhood feel.

Room Quality

The 81 rooms and 16 suites at The Newman are consistently lauded for their exceptional quality and comfort. They feature a gentle, honey-toned color palette and a blend of contemporary Art Deco with Victorian elements. Guests report deep sleep thanks to exceptionally soft, supportive organic Natramat mattress toppers and a choice of nine pillow options. In-room technology, including the television, coffee machine, and temperature controls, is user-friendly, and all lights can be turned off with a single button. Rooms boast silky sheets, powerful soundproofing, and well-considered storage. Bathrooms continue the design theme with bespoke tiles and rounded stone-carved sinks. The Penthouse offers nearly 1,200 sq ft of space, a 1,400-sq-ft roof terrace with a private sauna and cold plunge, and views of the BT Tower.

Dining Experience

The hotel's signature restaurant is Brasserie Angelica, offering modern European all-day fare with a Nordic leaning, including dishes like pickled herring, gravadlax, and mushroom dumplings, alongside British classics like chicken pie. Coffee is also available to go, and a smorgasbord trolley offers Swedish open sandwiches for quick lunches. Downstairs, the Gambit Bar provides a low-lit, intimate atmosphere reminiscent of Fitzrovia's bohemian past, ideal for relaxed cocktails.

Service & Staff

The service at The Newman is a standout feature, described as "built on memory, not scripts." The team is noted for its ease, trust, and shared responsibility, with staff fluidly moving across roles to assist guests. Conversations feel natural, and guest preferences are quickly and quietly remembered. Guests have reported staff members expressing that it's the best job they've ever had, indicating a positive internal culture that translates to excellent guest experiences.

Location & Accessibility

The Newman is centrally located at 50 Newman Street in Fitzrovia, a vibrant neighborhood known for its creative and literary history. It's conveniently situated within a 15-minute walk of Oxford Street and Leicester Square. Public transportation is easily accessible, with Goodge Street Underground Station a 4-minute walk away and Oxford Circus Underground Station reachable in 9 minutes. Tottenham Court Road is also just a few minutes' walk, with direct Elizabeth Line links to Heathrow Airport in 35 minutes. Nearby attractions include the British Museum, Fitzrovia Chapel, The Cartoon Museum, and the Charles Dickens Museum.

Value & Pricing

As a luxury 5-star property, The Newman's pricing reflects its prime London location, upscale design, and comprehensive amenities. Room rates can start from approximately $533 USD per night for a Classic Queen Room, excluding taxes, and go up to $9,045 USD for the Emperor Penthouse Suite. While pricing is at the higher end, guests generally perceive it as offering good value for the exceptional quality of service, comfort, and facilities provided, particularly given its central London location and the detailed attention to guest experience.

Common Complaints

Given its recent opening, extensive guest feedback on common complaints is still emerging. However, some early observations include:

• Spa "Experience Shower": One guest found the "Experience Shower" in the spa to be underwhelming, perceiving it as a normal shower with different light settings.
• Hydrotherapy Pool Size: The hydrotherapy pool is described as suitable for relaxing dips rather than swimming lengths.
• Lack of Elevators: One source mentions that "This property does not have elevators," which could be a significant concern for some guests, although other facilities are noted as wheelchair accessible.
• Michelin Guide Reviews: While a Michelin Key Selected property, the Michelin Guide website indicates "No verified stays yet" for guest scores and reviews, meaning a broad consensus from their verified guests is not yet available.

Sources

1. skylark.com
2. thetravelprojectstudios.com
3. hotels.com
4. michelin.com
5. kayak.co.uk
6. expedia.com
7. mrandmrssmith.com
8. elitetraveler.com
9. booking.com