Soho House Rome

Soho House Rome, a distinguished Michelin Key Selected property, offers a unique blend of modern design, artistic flair, and a vibrant members' club atmosphere in the San Lorenzo district. It stands as a contemporary haven, providing an "oasis in the center of Rome" away from the bustling tourist crowds.

1. Overall Rating & Sentiment

Soho House Rome generally garners a strong positive sentiment, holding a 4.4 out of 5 rating on Google from 458 reviews, indicating an "Excellent" guest experience. Many guests describe their stays as "extraordinary" and highlight the hotel as a "gem," "clean, classy, very stylish". The property is lauded for its smart and stylish spaces, often praised for its unique atmosphere that blends a hotel with a private club for creatives.

2. Key Highlights

Guests consistently love the hotel's striking design, exceptional amenities, and the lively rooftop experience.

• Design: The hotel features a "sleek and curvaceous 10-storey tower" with modernist-inspired architecture, incorporating local Roman elements and a strong visual-art theme. Interiors are described as "dripping in texture, terrazzo and big patterns" marrying the fifties to the late seventies, with punchy local art adorning stucco-rendered walls.
• Amenities: A significant draw is the tenth-floor rooftop, boasting a pool with breathtaking 360-degree views of the Eternal City and the Apennine Mountains. The Soho Health Club, spanning the seventh and eighth floors, offers a state-of-the-art gym and a Cowshed spa with advanced therapies like cryo, infrared, and ozone. A 42-seat screening room is also available.
• Atmosphere: The blend of a hotel and a members' club creates a "lively crowd" and a "happening" atmosphere, attracting both travelers and in-the-know locals from creative industries.

3. Room Quality

The 49 bedrooms and 20 apartments at Soho House Rome are highly praised for their comfort and thoughtful design. Rooms, ranging from "Tiny" (20m²) to "XXL" (114m²) and multi-bedroom apartments, are aesthetically memorable and feel more "collected than designed". They are often described as "beautifully decorated suites" and "tactile and luxurious".

Key features include:

• Comfort: Guests frequently mention the "enormously comfortable king-size bed".
• Design & Amenities: Rooms incorporate Graniglia flooring, stuccoed walls, curvaceous timber bedframes, cozy rugs, and retro lamps designed in collaboration with Bitossi. Many rooms feature balconies overlooking the city, and even the smallest rooms come well-equipped with Dyson hairdryers, clothes steamers, coffee machines, and Cowshed spa products in green-marble bathrooms. Minibars are noted for being "well stocked and eclectic".

4. Dining Experience

The dining at Soho House Rome is a highlight, particularly the rooftop offerings.

• Cecconi's Terrazza: Located on the tenth floor, Cecconi's Terrazza serves a mix of House staples and locally inspired dishes, including Italian classics like vitello tonnato and linguine vongole. It's praised for its high-quality food and drinks, with some considering the carciofi, cappuccinos, and carbonara to be as good as anywhere in Rome. The restaurant also offers "jaw-dropping 360° views".
• Breakfast: A sumptuous breakfast buffet is offered daily, catering to both international and local palates. Breakfast in cooler months is also served in the ninth-floor restaurant.
• Other Options: The club restaurant serves "House Regulars" alongside traditional Roman dishes like rigatoni amatriciana. The tenth-floor bar is also a popular spot for cocktails with panoramic views.

5. Service & Staff

Guest feedback on service is generally positive, with many praising the hospitality. Reviewers frequently mention "exceptional warm, attentive, and genuine" hospitality and "friendly and attentive staff" who "went above and beyond". One guest lauded the reception team for being "so helpful". However, some mixed reviews exist regarding restaurant service, and a few isolated complaints mention staff selectively interacting with non-member friends or giving a perception of feeling "better than you".

6. Location & Accessibility

Soho House Rome is situated in the San Lorenzo district, an "up-and-coming" and "bohemian" area to the east of Rome's historic center.

• Neighborhood: San Lorenzo is described as a former working-class neighborhood known for its artistic quarter, converted industrial buildings, and street art. It's home to La Sapienza University and offers a more authentic Roman experience away from heavy tourist traffic. While some find the area "a bit edgy and sketchy because of the graffiti," others appreciate its "politicized and rebellious" spirit.
• Attractions & Transport: The hotel is a short walk from Roma Termini train station and about a 25-minute stroll to cultural gems like the Baths of Diocletian and Palazzo Massimo. While not in the immediate vicinity of major tourist sites like the Colosseum, Trevi Fountain, or Spanish Steps (which are about a 40-minute walk or easily accessible by taxi), its location allows for a "relaxed Rome" experience. Public transport options are available, with several bus stops within a few minutes' walk.

7. Value & Pricing

Soho House Rome is considered a luxury property, and its pricing reflects this. Non-member rates for rooms start from around €300/night, with prices per night from approximately $324.00. While some might find the rooms "smaller than you get in another hotel for a similar price," the overall style, comfort, amenities, and access to club facilities are seen as making it a "great choice" and "worth the cost" by many. The "Soho Friends" membership (an optional addition for non-members) can be added to bookings for €140 for a 12-month period, providing access to bedrooms globally and benefits at spas, restaurants, and Soho Home.

8. Common Complaints

While largely positive, some recurring criticisms include:

• Pool Crowding: The rooftop pool, while stunning, can get crowded, and sunbeds are often taken quickly, requiring guests to arrive early. Service at the pool can also be slow during busy times.
• Neighborhood Perception: The San Lorenzo area's "edgy" and graffiti-laden aesthetic is not to everyone's taste, though it is part of its character.
• Exclusivity Concerns: Some former members and reviewers have expressed concerns that the rapid expansion of Soho House globally has diminished its sense of exclusivity and community, with some locations (including Rome) potentially catering to a "status-conscious" crowd rather than solely creatives. There have been anecdotal reports of long waits for tables even for members.
• No Photo Policy: While intended to maintain privacy and atmosphere, the "no phones, no cameras" rule is sometimes openly defied by guests, leading to frustration for others.

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