W Sao Paulo is a Selected hotel located in Sao Paulo, Brazil. It has been recognized by the Michelin Guide for its exceptional hospitality and unique experience.

How many Michelin Keys does W Sao Paulo have?

W Sao Paulo has been awarded Selected by the Michelin Guide, indicating a very special stay.

Where is W Sao Paulo located?

W Sao Paulo is located in Sao Paulo, Brazil, in the South America region.

What makes a Selected hotel special?

Selected hotels provide very special stays with excellent service and a unique sense of place.

How do I book W Sao Paulo?

You can view more details and booking information for W Sao Paulo through the Michelin Guide website. Each Michelin Keys hotel offers a unique booking experience tailored to their guests.

W Sao Paulo | Selected in Sao Paulo, Brazil

Name: W Sao Paulo
Address: Sao Paulo, South America, Brazil
Rating: 4.5

Expert Review: W Sao Paulo

The W São Paulo, a Michelin Key Selected property, has quickly established itself as a vibrant and luxurious destination in the heart of Brazil's largest city. Opened in December 2024, it's celebrated for its striking design, panoramic views, and energetic atmosphere.

1. Overall Rating & Sentiment

The general consensus for W São Paulo is highly positive, with guests frequently describing it as a "stunning, brand-new boutique hotel" with "top-notch" amenities, staff, and food. On Marriott.com, it holds an average overall rating of 4.3 out of 5, with particularly high scores for cleanliness (4.8), location (4.6), and amenities (4.6). Trip.com reviews give it an 8.8/10 rating, highlighting an outstanding blend of quality and value. While acknowledging some initial "growing pains" typical of a new property, guests express strong satisfaction with their stays.

2. Key Highlights

Guests consistently praise several aspects of the W São Paulo. Its bold and sophisticated design, which fuses modernist architecture with Brazilian motifs and vibrant colors, is a major draw. The hotel's rooftop WET Deck on the 40th floor, featuring an infinity-edge pool and bar with breathtaking panoramic city views, is a standout amenity. The "Whatever/Whenever" service ethos is well-received, with staff often going above and beyond to provide genuine hospitality. The diverse and high-quality food and beverage options are also frequently highlighted.

3. Room Quality

The W São Paulo's 179 rooms and 16 suites begin on the 25th floor, ensuring spectacular city views from nearly every window. Accommodations are a "fusion of modernist architecture, contemporary design and details that reflect the essence of São Paulo". Guests can expect luxurious bedding, high-quality sheets, and a range of personalized amenities designed for comfort and functionality. Rooms feature high-speed Wi-Fi, state-of-the-art entertainment systems with massive flat-screen TVs that swivel, and minibars stocked with Brazilian snacks. Some bathrooms offer bright, large windows in the shower areas, while suites may include soaking tubs in the living space. A minor complaint noted by one guest concerned the potentially awkward swing-out bathroom doors in some smaller spaces.

4. Dining Experience

The hotel offers three distinct dining experiences that aim to be a significant part of São Paulo's incredible food scene:

BAIO Cozinha Sulista: Located on the 23rd floor, BAIO serves breakfast, lunch, and dinner, blending traditional Southern Brazilian flavors with modern touches. Breakfast is a particular highlight, featuring an impressive buffet alongside an à la carte menu with popular items like açaí bowls, eggs Benedict, and pancakes. While often complimentary for Marriott Bonvoy Platinum Elite members, it costs around $27 (R$160) per person otherwise.
L40 Cozinha de Latitude: Perched on the 40th floor, this rooftop restaurant offers unparalleled city views and a culinary journey inspired by countries along the 40th degree latitude, fused with Brazilian ingredients. It's also a vibrant spot for happy hour with a DJ and curated cocktails.
Yōso Bar e Café: This lobby bar, located on the 24th floor, features Japanese-inspired mixology and also functions as a daytime café.

Guests praise the decadent breakfast spread with ripe fruits, juices, hot and cold dishes, and traditional Brazilian cheese bread. Room service is also available.

5. Service & Staff

The service at W São Paulo is largely commended, with staff noted for their "enthusiastic smiles" and "genuine hospitality". From the moment of arrival, guests are often greeted by multiple bellmen and receive a friendly, efficient check-in process, complete with welcome drinks. Staff members are described as proud, eager to showcase the hotel, and helpful. However, some early reviews indicated "growing pains" in service consistency, with instances of slow service and communication issues between departments. One guest reported a used condom not being removed from their room promptly, highlighting a need for improved internal communication and responsiveness.

6. Location & Accessibility

The W São Paulo is strategically located in Vila Olímpia, a prominent and safe central business neighborhood. This area offers excellent walkability to popular attractions such as Parque do Povo, JK Iguatemi Mall, and Eataly. It's also conveniently close to Avenida Faria Lima, a major financial and business corridor. While the neighborhood is lively during the workday, some guests have noted it can become quieter in the evenings.

For airport access, São Paulo-Congonhas Airport (CGH) is approximately 5 miles (8 km) away and generally more convenient than Guarulhos International Airport (GRU), which is about 22 miles (35 km) distant. Valet parking is available for guests. While São Paulo has a public transportation system, taxis or ride-shares are often recommended for evening excursions and reaching attractions further afield.

7. Value & Pricing

The W São Paulo is considered a premium property, with average room prices starting from around $292 USD according to Trip.com, and "north of $500+" on Agoda, reflecting its luxury status. However, for Marriott Bonvoy members, redeeming points can offer "excellent value," with stays available for less than 35,000 points a night, a significant saving compared to cash rates often exceeding $400 USD. Despite the overall positive sentiment, the "Value for the Money" rating on Marriott.com is slightly lower at 3.9 out of 5 compared to other categories, suggesting that while the experience is high-end, the price point is also accordingly elevated.

8. Common Complaints

As a newly opened hotel (December 2024), some guests reported "soft-opening hiccups" or "growing pains," primarily related to service consistency. Specific issues included slower service and occasional communication breakdowns between departments. The AWAY Spa was not fully operational during early visits, with a scheduled opening in March 2025. One significant complaint involved finding a used condom in a room that was not promptly removed, indicating a lapse in housekeeping and internal communication. Additionally, some guests found the Vila Olímpia neighborhood to be less vibrant after business hours.