Soho Beach House Miami

Soho Beach House Miami, a Michelin Key Selected property, is consistently praised for its unique blend of exclusivity, sophisticated design, and vibrant atmosphere, offering a luxurious escape in the heart of Miami Beach.

1. Overall Rating & Sentiment

Soho Beach House Miami garners overwhelmingly positive sentiment, frequently described as a "heaven on earth" and "understated nobility". Guests often highlight an "awesome vibe" and consider it an "excellent romantic hotel". The property successfully adapts the signature Soho House concept to its South Beach setting, maintaining its core appeal while delivering a distinctly Miami experience.

2. Key Highlights

Guests consistently laud Soho Beach House Miami for several standout features:

• Amenities: The property boasts an impressive array of amenities, including a private beach with attentive service and sun loungers, a 100-foot main pool in the garden, and an adults-only rooftop plunge pool with ocean views. The Cowshed Spa and gym are well-equipped, and there's a cozy screening room or "snug" for private movie viewings. Exclusive events also add to the appeal.
• Design: The aesthetic blends Soho House's characteristic "shabby-chic" style, featuring distressed wood, antique furniture, and sumptuous velvet armchairs, with Art Deco influences such as patterned tiled floors and vintage lighting, reflecting the building's roots. The overall feel is eclectic, lived-in, and personal, achieving a "grit and glamour" mix.
• Exclusivity: Operating as a private members' club with hotel rooms, guests benefit from access to club facilities, enhancing the sense of a unique and exclusive luxury experience.

3. Room Quality

The 49 bedrooms at Soho Beach House Miami are consistently described as "excellent" and contribute to a personalized scale rather than a vast, impersonal hotel feel. Rooms are beautifully designed with eclectic furniture and colorful textiles, often incorporating a nod to the South Florida setting. Options range from "Cosy" (375 sq ft) to "Extra Large Ocean" (1515 sq ft).

Many rooms feature huge Soho House beds, floor-to-ceiling windows offering impressive views, and a living area. Bathrooms are a highlight, equipped with rainfall showers, standalone tubs, and signature Cowshed toiletries. Specific room types, like the "Big Ocean" room, are noted for bathtubs that overlook the gardens and sea. Guests often receive a warm welcome, sometimes with fresh fruit and a bottle of rosé.

4. Dining Experience

Soho Beach House Miami offers a diverse and high-quality dining landscape:

• Cecconi's Miami Beach: This critically acclaimed, public-facing restaurant is known for its Northern Italian and Venetian-inspired cuisine, serving breakfast, lunch, and dinner in a glamorous garden setting with elegant sea-blue chairs and fairy lights. Popular dishes include creamy burrata with basil pesto, short rib gnocchi, goat's cheese and black truffle pizza, lobster spaghetti, and homemade key lime pie.
• Club Terrace: For a more private dining experience, hotel guests and members can utilize the indoor-outdoor Club terrace.
• Ocho: Located on the eighth-floor rooftop, Ocho is a tequila bar offering margaritas, mezcal, and Mexican street food like carnitas and guacamole, all while overlooking the ocean.
• Other Options: A tiki-style, open-air bar is found in the garden, and a Cuban coffee bar with cigars is also available. Breakfast, including delicious pancakes, is a highlight for many guests.

5. Service & Staff

Guest feedback on service is generally positive, with staff described as friendly and "chit-chatty" upon arrival. Attentive food and drink service is noted, particularly on the private beach, where guests can enjoy an individualized ice cooler. A unique touch is the cocktail trolley service to rooms, where a gentleman will mix a custom cocktail for guests. However, one review mentioned that beach waiters might be "thinner on the ground during the week". Internal employee reviews, while not direct guest feedback, indicate some staff concerns regarding management, pay, and feeling unappreciated, which could potentially impact service quality indirectly.

6. Location & Accessibility

Soho Beach House Miami boasts an enviable beachfront location on Collins Avenue, situated at the northern end of South Beach. Its restored Art Deco building is easily recognizable. The location is convenient for exploring Miami, with guests able to utilize the nearby boardwalk, rent bicycles, or use ride-sharing services like Uber for efficient transportation. It is approximately a 25-minute drive from Miami International Airport. Nearby attractions include the Lincoln Road Mall (two miles away), the Miami City Ballet, and the Miami Beach Golf Club. The hotel is also committed to improving accessibility for guests with disabilities, providing accessible toilets and ramped entrances in most venues, and allowing ADA-certified service animals.

7. Value & Pricing

As a luxury property and a Michelin Key Selected hotel, Soho Beach House Miami commands premium pricing. While specific rates fluctuate, Kayak lists starting prices around $285, with similar luxury hotels in the vicinity often exceeding $1,000 per night. The value proposition is significantly enhanced by the automatic inclusion of club membership for hotel guests, granting access to a wide array of exclusive facilities and services. For non-members, a Soho Friends membership fee of $130 is added to room rates, providing access to bedrooms and benefits at spas and restaurants, though not direct Club access. Guests generally perceive it as offering "true luxury".

8. Common Complaints

While largely positive, some criticisms and restrictions are frequently mentioned:

• Club Rules and Restrictions: The private members' club aspect comes with specific rules. Photography is generally prohibited in most areas of the House, with exceptions for Cecconi's (without flash). Laptops are restricted in public spaces after certain hours, and the gym is exclusively for members or guests with pre-booked classes. The rooftop pool is for guests aged 21 and over, and the main pool has limited hours for children. Sunbeds and seating by the pools and beach are often on a first-come, first-served basis, with a limit of two loungers per member on the beach.
• Service Inconsistencies: As noted, a slight dip in beach service attentiveness during weekdays has been mentioned.
• Employee-related Issues: Internal employee reviews highlight concerns about management, pay, workload, and a perceived lack of appreciation or respect for some staff, which, while not a direct guest complaint, could indirectly affect the guest experience.

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