Executive SPA Hotel

Executive SPA Hotel: A Modern Gem in Italy's Motor Valley

The Executive SPA Hotel in Fiorano Modenese, a Michelin Key Selected property, stands out as an "ultra-stylish, ultra-contemporary boutique hospitality experience" in the heart of Italy's "Motor Valley" and "Food Valley". With an overall rating consistently hovering around 8.9 ("Fabulous" to "Excellent") based on hundreds of reviews, guests frequently laud its blend of modern design, exceptional service, and superb amenities.

1. Overall Rating & Sentiment

The Executive SPA Hotel garners overwhelmingly positive sentiment, consistently achieving an impressive 8.9 out of 10 on major booking platforms. Guests frequently describe their stays as "excellent," "great," and "superb," highlighting a feeling of comfort and welcome. The hotel's recent remodeling in 2021 has significantly contributed to its fresh and modern appeal, addressing some earlier criticisms regarding outdated decor.

2. Key Highlights

Guests consistently praise several aspects of the Executive SPA Hotel:

• Luxurious Spa and Wellness Centre: The 400 m² spa and wellness center is frequently lauded as "superb" and a "beautiful thermal center," offering a serene retreat with a gym (featuring yoga, Pilates, and personal training), sauna, and hot tub.
• Exceptional Breakfast: The breakfast buffet receives widespread acclaim for its "great" and "exceptional" quality, offering "many choices" including homemade cakes and perfectly made cappuccinos.
• Stylish Design: The hotel's interior design is a significant draw, described as "very nice," "ultra-stylish," and "contemporary." Its 1980s modernist structure has been transformed with 1950s-inspired aesthetics using high-quality Italian furnishings.
• Attentive Service: The staff's helpfulness, kindness, and politeness are frequently highlighted in guest reviews.
• Culinary Excellence: The hotel boasts two restaurants, including the acclaimed Exé Restaurant, serving "artful contemporary Italian cuisine" and often mentioned by guests as having a Michelin star. The rooftop Alto restaurant offers lighter fare and impressive views.
• Convenient Parking: The hotel provides ample free and secure parking, including electric vehicle (EV) charging stations.
• Pet-Friendly: The hotel is welcoming to dogs, allowing small pets with a nightly fee.

3. Room Quality

The 64 rooms, including five suites, are designed with a focus on comfort and modern aesthetics. Guests describe them as "cozy, clean, and well-equipped," and "very comfortable." They are efficiently laid out, offering "plentiful natural light" and are soundproofed for a peaceful stay. Each room is air-conditioned and features an LCD TV with Sky channels, a minibar, and an en-suite bathroom with a hairdryer. Premium bedding, pillowtop mattresses, down comforters, and blackout drapes ensure a restful sleep. Suites offer additional space, with some featuring walk-in closets and balconies. The hotel also incorporates smart technology, allowing guests to use a mobile app for check-in and room access, and a fit band for spa and gym entry. Notably, each room includes a UVA lamp technology device for automatic sanitization.

4. Dining Experience

Dining at the Executive SPA Hotel is a standout feature. The daily breakfast buffet is consistently praised as "exceptional," offering a wide variety of choices, including delicious homemade cakes and perfectly prepared cappuccinos. Options like soy and almond milk are available.

For other meals, guests can choose between two distinct restaurants:

• Exé Restaurant: This is the hotel's flagship dining experience, serving "artful contemporary Italian cuisine." Many guests refer to it as a Michelin star restaurant, praising its quality, with some highlighting the pizza as "one of the best in Italy." The owner is known to greet tables, adding a personal touch.
• Alto Restaurant: Located on the rooftop, Alto offers lighter fare with expansive views. The hotel also features the Aria cocktail bar on the rooftop for drinks under the stars. Room service is also available.

5. Service & Staff

The hotel's staff receives high marks for their hospitality, being described as "extremely helpful," "kind," "polite," and "exceptional." Specific individuals like Carlota at reception and Michela have been commended by guests for their excellent service. The owner's personal involvement, greeting guests, further enhances the welcoming atmosphere.

6. Location & Accessibility

Situated in Fiorano Modenese, the Executive SPA Hotel offers a strategic location for exploring the Emilia-Romagna region. It's a mere 5-minute drive from the iconic Ferrari Museum and Factory, making it an ideal base for "Motor Valley" enthusiasts. The hotel is also a short distance from Maranello and the Fiorano race course. While 15 km (approximately 9.3 miles) outside Modena, it benefits from excellent connectivity via the A1 and A22 motorways, with free parking available onsite. The surrounding area is famous for its culinary delights, including balsamic vinegar and parmesan cheese, as well as ceramics. Some guests have noted that the immediate vicinity doesn't offer many options for walking.

7. Value & Pricing

Guests generally consider the Executive SPA Hotel to offer good value for money, with a rating of 8.7 in this category. It's often described as "very good value!" and providing "excellent quality for the price." While the hotel's on-site dining can be "a little expensive," the food is consistently described as "beautifully prepared." It's worth noting that spa usage might sometimes incur an additional fee, so guests are advised to review specific package details.

8. Common Complaints

While overwhelmingly positive, some minor and infrequent criticisms have been noted by guests:

• Older Reviews on Room Condition: Some reviews from 2016-2017 mentioned rooms appearing "old, tired and poorly decorated" or the exterior being "very old fashioned." However, the hotel's significant remodeling in 2021 has largely addressed these concerns, with newer reviews praising the modern and fresh rooms.
• Minor Room Design Issues: A few guests reported limited space for toiletries at the sinks and occasional flooding in walk-in showers due to design. Limited clothing storage space was also mentioned by one guest.
• Rooftop Bar Availability: The rooftop bar and restaurant can occasionally be closed for private events.
• Service in Specific Instances: While staff are generally highly praised, one older review mentioned reception staff being unhelpful, and another suggested that at times, the hotel seemed overly focused on "Ferrari experience" guests, leading to slow service in the restaurant or bar.
• Air Conditioning Performance: One guest experienced the air conditioning struggling during hot weather.

Sources

1. tablethotels.com
2. executivespahotel.com
3. finmasigroup.it
4. michelin.com
5. booking.com
6. j2ski.com
7. booking.com
8. hotels.com
9. travelocity.com
10. expedia.com
11. booking.com
12. easemytrip.com