Riad No. 37

Riad No. 37 in Marrakech, a distinguished Michelin Key One-Keys property, consistently receives exceptional praise from guests, offering a tranquil adults-only oasis amidst the bustling Medina. Its unique blend of Moroccan tradition with Scandinavian minimalism in design, coupled with impeccable service and a central yet peaceful location, makes it a highly recommended stay for discerning travelers.

1. Overall Rating & Sentiment

The general consensus for Riad No. 37 is overwhelmingly positive, with an "exceptional" rating of 9.8 out of 10 on Booking.com, reflecting high scores across categories like cleanliness, comfort, staff, and location (all rated 9.9). Guests describe it as a "dreamy place to stay," a "truly special place," and an "oasis of calm". The sentiment highlights a perfect balance between engaging with the vibrant city and enjoying secluded relaxation within the Riad.

2. Key Highlights

Guests consistently laud Riad No. 37 for several outstanding features:

• Design & Atmosphere: The property's design is a striking fusion of Moroccan tradition and Scandinavian minimalism, creating a serene, elegant, and stylish ambiance. The adults-only policy (guests must be at least 15 years old) ensures a tranquil and peaceful environment.
• Service & Staff: The staff is frequently described as amazing, friendly, personable, extremely hospitable, attentive, kind, and professional, making guests feel like family.
• Location: Situated in the heart of the Medina, near the Bab Doukkala gate, the Riad offers a great central location close to the souks, Le Jardin Secret (a 2-minute walk), and Djemaa El Fna (less than 0.6 miles away), while still providing a peaceful escape from the intensity of the area.
• Amenities: The Riad features two swimming pools – one in a courtyard and a rooftop pool with sun loungers and views across the Medina and the Atlas Mountains. Other amenities include free WiFi, air conditioning, a sun terrace, a lush garden, and fireplaces for cooler evenings.

3. Room Quality

Riad No. 37 offers eight unique double rooms, including three suites, accommodating a maximum of 16 guests. The rooms share a calming color scheme of cool neutrals and warm browns, with rich textures in tadelakt and handmade furniture. They are spacious, stylishly designed, exceptionally clean, and furnished for maximum comfort, including premium bedding and Tempur-Pedic mattresses. Each room is air-conditioned and includes a private bathroom with bathrobes, slippers, a hairdryer, and Les Sens de Marrakech bath products.

4. Dining Experience

The dining experience at Riad No. 37 emphasizes fresh, homemade food prepared with local, seasonal, and primarily organic ingredients. The kitchen staff, trained by Danish chef Klaus Meyer's culinary center "Um Mami" (known for its New Nordic Cuisine influence), brings a contemporary lens to traditional Moroccan techniques.

• Breakfast: A complimentary, healthy, and varied breakfast (including continental, vegetarian, and gluten-free options with local specialties, juice, pancakes, cheese, fruits, eggs, bread, yogurt, and granola) is served daily on the rooftop terrace or in the downstairs dining room.
• Dinner: While not a traditional restaurant experience, dinners are available and can be served family-style at a communal table or privately elsewhere in the Riad. Guests can enjoy the talents of a private chef, with creations curated around individual preferences. All-day snacking options are also available.

5. Service & Staff

The service at Riad No. 37 is consistently highlighted as exceptional. Guests frequently commend the staff for being incredibly kind, always smiling, attentive, professional, personable, and extremely helpful. They are noted for their attention to detail and for going above and beyond to ensure a comfortable and memorable stay, even assisting with booking tours, guides, and restaurant reservations. Many guests express a desire to return due to the "world-class" hospitality and the feeling of being treated like family.

6. Location & Accessibility

Riad No. 37 is strategically located in the heart of Marrakech's Medina, in the Bab Doukkala quarter. This provides easy and convenient access to major attractions:

• Le Jardin Secret: 2-minute walk
• Djemaa el-Fnaa: less than 0.6 miles or a 10-minute walk
• Mouassine Museum: 400 meters away
• Museum of Marrakesh: within reach
• Marrakech-Menara Airport: approximately 3.1 miles (5 km) away, with a paid airport shuttle service available.

The location is praised for being central and walkable while offering a peaceful retreat from the bustling streets. The property also offers car and bike rental services. However, due to its historic riad layout, accessible rooms and public spaces for guests with mobility needs are not available.

7. Value & Pricing

While specific price ranges are not provided, guest reviews consistently rate the "Value for money" highly, with a score of 9.4 out of 10. Guests consider it to be "perfect value to be close & still in luxury". The inclusion of a healthy, homemade breakfast is also a significant value add. The bespoke and high-quality experience, from design to service and dining, suggests a premium offering that guests find well worth the cost.

8. Common Complaints

The most frequently mentioned "complaint" or area for improvement, noted by a Michelin Guide reviewer, is the lack of a license for serving alcoholic drinks. Guests occasionally express a wish for a glass of wine on the beautiful roof terrace to "take this hotel beyond perfection." This indicates that while not a major detractor, it is a point of consideration for some guests.

Sources

1. booking.com
2. michelin.com
3. tablethotels.com
4. mrandmrssmith.com
5. booking.com
6. hotels.com
7. marrakeshotels.com
8. expedia.com
9. staysomedays.com
10. numeronetherlands.com
11. riadno37.com
12. myboutiquehotel.com
13. riadno37.com